Fashion is not just for chase and grab
Fashion is a piece of delicately crafted art piece that goes with the form, sensation and motion of human body.

It is a moving art piece, presents to the rest of the world who you are and what you like.

Clothes serves as a protection gear against nature.

Fashion turns you into a piece of moving art.

Fashion is a piece of art
The fabric use, the workmanship and style that forms a composition able to bring aesthetic pleasure to people is the most valuable part of a fashion piece.
It contains the intelligent and knowledge of the creator, the skill and patience of the maker, and it reflects the culture and the human world of the time.

When Art is wearable…
Its message and beauty are delineated by how it lives on with the human body. Its life and value is extended.

Collaboration
We collaborate with Artists from all over the world. To invite them to use fashion and textile as a media to express their creativity and sense of aesthetic.
The first launch we collaborate with Japanese artists Viwa and Tomoaki Tarutani.

The designer
Meiyi Cheung, as a renown designer majors in fashion, her intimate experience with both international and China retail brands have provided her exceptional knowledge to offer design solutions to Hong Kong and Mainland China concerns, with an international perspective and regional executions. She is not only a fashion designer who has always well executed the balance of creation and commerce in her designs, her belief in "design with out boundaries" also lead her to multi-disciplinary design practice and highly involved in art activities.

Meiyi was awarded with MA in Design, is currently the executive member of the Hong Kong Fashion Designers Association. Other than being guest judge of numerous fashion competitions and guest lecturer of the Hong Kong Polytechnic University, she was also a nominee of ten outstanding designers awards in 2010, now seats the panel of Hong Kong Design Smart Initiative scheme.